Internationale 29
BRANDING, SIGN PAINTING, PACKAGING DESIGN
"There are hundreds of countries all over the world, and each one has its own distinct flavors and unique methods of baking. Here at Internationale 29 we have taken the best flavors from all over the world, studied the culinary methods of the most skilled craftsmen and master bakers, and have hand selected the very best baked culinary creations in the world. We have provided for you the opportunity to delight in all the best flavors in the world in one convenient place. You no longer need to travel thousands of miles around the world to sample the deliciously moist Mochi Cakes of Japan or the perfect kiss of sweetness embued in a Lamington Cake from Australia. We have worked hard to create a high end dining experience to satisfy both your refined palette and your craving for adventure. We invite you now to become an explorer of the finest foods in the world. " Artisan bakeries are not a new concept. However, Internationale 29 sets itself apart with its element of adventure and intrigue and with its hand drawn typography. The project includes several elements that all work together to create a feeling of handmade precision. This bakery brand creates a unique juxtaposition by combining the raw authenticity of hand lettering and rustic elements of a traditional bakery, and adds to them a level of refinement, sophistication, and precision of craft. I have a love for hand lettering and I wanted to use this project to show how handmade processes can apply and add value to a business. Using hand painted work brings a unique and authentic quality to a business’s brand that sets it apart from its competition. It helps their customers relate to the business and feel an emotional connection. The logo on the display is hand painted. There is also a world map painted on the brick and mounted in front of it is hand painted typography on glass. This work was exhibited at the Southern Utah Museum of Art April - May 2017.